Alpha 1 Rides Set To Disrupt Ride Hailing Business In Nigeria

Nigeria’s ride hailing sector is about to witness a major disruption with the entrance of Alpha1 Rides: a technology services platform supporting the transportation and logistics business in Nigeria. The Alpha1 Rides model is premised on technology and quality service.

With commencement planned for September 1, Alpha1 Rides is poised to introduce high tech solutions to some of the challenges experienced by commuters in Lagos and it hopes to garner a sizeable market share from current players, according to persons familiar with the new business.

Alpha1 Rides, according to sources, is a home-grown brand. The startup’s Customer Relations Manager, Ejoke Okpan, says Alpha1 Rides’ mission is “to be the ride-hailing company of choice, using up-to-date technology to offer quality service to meet customers’ needs”.

According to Okpan, drivers on the Alpha 1 platform are well-trained and ‘fetish’ about good manners from their gentle smile to opening and closing the door for customers, rare in today’s cab hailing environment. She emphasized that drivers are rated, based on their courteous service to customers and rewarded with points and vouchers which have immediate impact on their earnings.

“Alpha 1 Rides promises to provide timely and comfortable rides to all customers and move goods to where ever they are needed in the Lagos metropolis and beyond. What is special about our services is the personal service we render to every customer whom we treat as kings”, She said.

She listed the Alpha1 offerings to include City Rides, Airport Pick Up, Office Shuttle and Limo Service. Others are Alpha1 Deliveries and School Runs all of which are technology-backed. The deliveries and School businesses, for example, are heavy on trackers. To take advantage of the seamless services provided by the company, she encourages prospective customers, whom he categorized as Providers and Riders, to simply download the Alpha1 App on the Google App Store or Apple Store.

Car models approved for onboarding as providers on Alpha1’s website are expected to have been manufactured not earlier than the year 2000 (2000 models), even as the company invites experienced drivers to join them to make history by giving Nigerians an indigenous offering, worthy of national pride. How does the Alpha1 work?Details can be found at and

Situated on the third floor of the iconic UAC Building on the Marina in central Lagos, Alpha1 has a vision “to be the reference point in innovative solutions for the ride hailing business in Nigeria”. This bold new entrance is at a time the nascent business is in a flux in Nigeria.

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Cees Harmon14 Posts

    Cees (pronounced Case) is on the editorial team at He has been in the field of journalism for 11 years and counting. He relishes Banga soup with fufu.


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